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Wild Ducks

Behind the scenes of a rebrand project

Published 2 months ago • 1 min read

Hi friend,

A few months back I shared how I was part of a Design Residency team doing an on-site rebrand. It was so dreamy.

At that time, the rebrand hadn’t launched yet so I couldn’t share anything… but I finally can!

The project was for Anker, a Puget Sound design center, botanical garden and wedding venue in Kitsap County, WA.

If you want to see the behind the scenes (and even a video documenting our time on site) you can see it here. The video is halfway down the page.

One of my favorite parts of what I do is finding the treasure that's hidden in plain sight. I had one of those moments when doing this rebrand, where I ended up catching the tagline like a fish with my bare hands. You can read more about that in my previous email.

Have you been working on anything exciting this year? I’d love to see!

Warmly,

Melinda

P.S. If you want to see behind the scenes of another one of my favorite projects, I released a Super Duper Strategy Course over at Made by James this year. It walks through a brand strategy project I did in James’ studio for Richfield Playhouse. It even has the recorded brand strategy session in it!

Here's a preview of the visual identity that came out of that project...

Other things I’ve been up to:

  • Helping Crowdfunder establish themselves in the US
  • Recording my podcast that launches early next year!
  • Consulting for a super cute kids brand

What I didn’t post this week:

My houseplant disaster. It happened so suddenly. :(

​

360 E. 1st St #2031, Tustin, CA 92780
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Wild Ducks

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